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5 STEPS TO AN AMAZING WEB SITE

1. Assess your Web site objectives

 
  • Establish the specific goals of the Web site
    Decide if your Web site is going to serve as a source of information, teaching tool, marketing communication promoting your company or e-commerce (selling a service or product directly to the client).
  • Identify who the Web site is for and how it will serve them
    Know your audience - who they are (age, gender, profession), what they need, what are their interests, the language they speak and understand (technical and concise, or flowery and colourful). Decide what images should accompany the content.

2. Organize the content

 
  • Create clearly labeled buttons and easy to use navigation
    Make sure that the Web site is well structured, logical and easy to navigate. Studies have shown that it takes seven seconds for a visitor to a Web site to decide if it is worth reading and clicking through. Of particular importance is a home page. Don’t let your visitor decide that it is not worthwhile to look any further. Button names should reflect the rest of the content and show how to find quickly what the visitor expects to find.

3. Establish the supporting Web technologies

 
  • Define a cost-effective hosting solution that meets all the requirements
    You should have a general idea of how big your Web site will be, how many pages and images will reside on your hosting server and how much traffic will go through your Web site.
  • If applicable, establish the best method for database integration
    If your Web site is going to contain a large amount of information that has to be changed or updated regularly, then you may need to consider database integration options. Using database software to manage and update your Web site can be very cost-effective and save you time.

4. Create the Web site design and layout

 
  • Establish which non-verbal messages the Web site should communicate
    Using images to enhance the content and send non-verbal messages is one of the most important elements of the Web site. For example, a company producing juices could use photographs of fresh, colourful fruit, exploding with juice. Beautiful photos of interiors, tastefully decorated and luxurious, likewise help promote an interior decorator's services.
  • Design a site that creates a satisfying and positive user experience
    A nice, crisp look combined with appealing images and informative copy make it more likely your visitor will find added value in your site. The longer the visitor stays on your Web site, the more chance he or she will buy from you, or at least bookmark and return again.

5. Web site promotion and support

 
  • List the Web site with the major search engines
    Ensure that key words match the Web site content, and list your Web site with major search engines so potential customers are able to find you faster.
  • Gather and analyze user feedback and traffic statistics
    Track your statistics so you know where visitors come from, how many hits your Web site generates per month, which pages were most popular and what key words were used to find your Web site. This information can help you assess who the visitors were and what they do when they visit your Web site. Consider inviting visitors to fill out a form or subscribe to an RSS feed, which will help you generate a database of potential customers and also will keep you informed of the statistics.
  • Keep dynamic content up-to-date
    Keep your Web site useful and encourage repeat visits by keeping it up-to-date with the latest news, developments and current contact information.

Now that you know how Adora Graphics builds Web sites, contact us today to see what we can do for your Web site.

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