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  WHY YOU NEED BRANDING

Your brand positions you in the market. It is the face of your business, and what makes you unique. Make sure everything you do supports your brand.

Keep all aspects of your marketing focused on one image. For example, don't use a high-tech image in one media exposure and a warm and fuzzy image in the next. Define yourself. Customers will connect faster and feel confidence in you.

Customer loyalty is the key to the long-term success of a brand and business. The promise that the brand offers must be supported by the product or service offer, otherwise the brand will quickly be recognized as a gimmick.

The role of the brand is to increase awareness of product or service offer and to present its benefits in a way that it appeals to the consumer.

The underlying business proposition can have longevity – men need to shave their beards every day; we regularly drink tea or coffee; we need to wear warm clothes in winter. However, how you present the goods and services needs to match the culture and be relevant to the target consumer.

The brand personality needs to be continually monitored and updated to ensure the closest match between consumer expectations and the brand’s promise. It is the combination of the two that creates and sustains, as evidenced by long-lasting brands such as Coca Cola, Gillette, Disney and Mercedes.

A brand is the aura that surrounds a product or service that communicates its benefits and differentiates your company from the competition.

Brand perception

Psychologically speaking, perception is the translation of the signals we receive from our sensory organs (eyes, skin, ears, mouth, nose) into neural signals that form patterns in our brain. These patterns are processed and translated into something that makes sense and has meaning for us. Advertisers can appeal to these senses to present goods and services to the target audience.

Role of advertising

The role of advertising in brand management is to present the most persuasive selling message and help generate awareness of the brand proposition to the target audience at the minimum cost.

The golden rule of advertising is to make the message both simple and short; anything else will not be well received or understood by the customer.

Adora Graphics can help you create your brand and promote it to consumers. Here are some benefits of working with us:

We offer an objective external viewpoint

We have a broad sector knowledge from working with other clients in the same sector

We bring valuable knowledge from different sectors, drawing on the experience of more than 20 years in business

We have specialist knowledge

You can use our services on a project basis

We are creative in generating ideas

We believe in two-way communication with our clients to deliver the right marketing campaign

Let us help YOU stand out from the competition!

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